We create big, contagious, game-changing ideas.
Carmichael Lynch Relate (formerly Spong) builds relationships between people and brands through ideas that create an unparalleled advantage for our clients.
We are relentless about results. Not just outputs, but outcomes. Outcomes that drive real business results.
Being recognized by our clients for impacting their business is reward enough. But it sure is nice to be recognized by leaders in our industry, too. We’re proud of our recognition for award-winning campaigns by PRSA and PRWeek as well as our “Creative Agency of the Year” win from The Holmes Report.
Learn. Play. Inspire. And do remarkable work. From our rooftop celebrations to our LEED-qualified workspace and our industry-leading diversity and inclusion initiatives, you’ll find us a creative, culturally-aware, community-involved and passionate group.
At Carmichael Lynch Relate, we get part of our name from award-winning advertising agency Carmichael Lynch. While we remain two stand-alone brands, we have the ability to snap together to anticipate our clients’ broad range of needs. It’s a unique, collaborative approach that provides our clients brilliant ideas across the full range of modern marketing channels, whether paid, owned or earned.
Clients are our reason for being, and we are proud to represent some of the most iconic brands in the world. We immerse ourselves in our clients' businesses as well as how people relate to them. We shop for them. We experience them. We observe others with them. We live them.