We create big, contagious, game-changing ideas.

Carmichael Lynch Relate (formerly Spong) builds relationships between people and brands through ideas that create an unparalleled advantage for our clients.

Results

We are relentless about results. Not just outputs, but outcomes. Outcomes that drive real business results.

Awards

Being recognized by our clients for impacting their business is reward enough. But it sure is nice to be recognized by leaders in our industry, too. We’re proud of our recognition for award-winning campaigns by PRSA and PRWeek as well as our “Creative Agency of the Year” win from The Holmes Report.

Our Culture

Learn. Play. Inspire. And do remarkable work. From our rooftop celebrations to our LEED-qualified workspace and our industry-leading diversity and inclusion initiatives, you’ll find us a creative, culturally-aware, community-involved and passionate group.

Carmichael Lynch

At Carmichael Lynch Relate, we get part of our name from award-winning advertising agency Carmichael Lynch. While we remain two stand-alone brands, we have the ability to snap together to anticipate our clients’ broad range of needs. It’s a unique, collaborative approach that provides our clients brilliant ideas across the full range of modern marketing channels, whether paid, owned or earned.

Client Experience

Clients are our reason for being, and we are proud to represent some of the most iconic brands in the world. We immerse ourselves in our clients' businesses as well as how people relate to them. We shop for them. We experience them. We observe others with them. We live them.

 

Active Clients:

Arla
Best Buy
Evereve
Formica
Hearth & Home Technologies
Ingersoll Rand Residential Solutions
Integrity from Marvin Windows and Doors
Jack Link’s Protein Snacks Latest Work: Jack Link’s Builds Monumental Buzz With “Meat Rushmore”
Lorissa’s Kitchen
Marvin Windows & Doors
MasterBrand Cabinets Latest Work: MasterBrand Makes Pinners Pine For Cabinets
MATADOR Beef Jerky
Meet Minneapolis Latest Work: An All-Star Social Media Performance
Michael Graves Architecture & Design
National Rugby Football League
Panasonic
Post Consumer Brands
Prevent Biometrics
Rapala Latest Work: Rapala Tips The Scales
Schwan’s Consumer Brands
Schwan’s Home Service
Sherwin-Williams Latest Work: Inspiring Care for Communities
SUPERVALU
Truvia
U.S. Bank

Past Clients:

American Humane Association
BJ’s Restaurant & Brewhouse Latest Work: “Name Your Baby Quinoa”
Calphalon
Camelbak
Clorox
Dunkin’ Brands
FairTrade Certified
GNC
H&R Block Latest Work: Developing Financially Savvy Teens
Hasbro Games
Jenn-Air
Kellogg School of Management
Kryptonite
La-Z-Boy
Lamps Plus
Lutron
Maytag
MOM Brands
New Balance
Newell Rubbermaid
Noodles & Co.
Schlage
Select Comfort
Seventh Generation
Silk Soymilk
SmartWool
St. Jude Medical
Tempur-Pedic
University of St. Thomas