a Garden of Life® “Pops Up” in New York City to Lead the Conversation about Non-GMO and Organic Nutrition | Carmichael Lynch Relate

Garden of Life® “Pops Up” in New York City to Lead the Conversation about Non-GMO and Organic Nutrition

Published on October 12th, 2017

In recognition of Non-GMO Month, Garden of Life® – the leader in Non-GMO Project Verified and Certified USDA Organic nutritional products – installed a pop-up “garden experience” in the heart of New York City. The event was created in partnership with public relations agency of record Carmichael Lynch Relate. Teaming up Robyn O’Brien – the “food industry’s Erin Brockovich” and best-selling author – the company hosted a free, one-day experiential event in Washington Square Park, where O’Brien helped distribute samples of Garden of Life’s Raw Organic Protein & greens™, a protein powder that makes it easy to incorporate nutrient-dense greens into a daily diet. Visitors also received shaker bottles and either water or almond milk for mixing a beverage on the spot.

“At Garden of Life, it’s our mission to empower extraordinary health. One way that we can help achieve that mission is to provide the highest quality, purest, non-GMO vitamins and supplements available. Having our products verified by the Non-GMO Project is paramount to that mission,” said Brian Ray, Garden of Life president. “This pop-up experiential garden was symbolic. We wanted to call attention to the importance of paying attention to what’s in food and to give people a solution to getting access to clean, non-GMO and certified organic products.”

Garden of Life engaged with more than 2,500 consumers during the day, and earned 83.5 million media impressions about the brand’s leadership in Certified USDA Organic and Non-GMO Project Verified nutrition. Garden of Life’s social fans joined in the conversation about clean nutrition, with a 93 percent increase in social engagement over last year. Across all social channels, fans grew by 11,500 in two months.