As influencer marketing moves from a buzzword to a standard part of a marketing plan, the battleground continues over who should own it. And, frankly, it’s getting kind of tiring.
Digital agencies, social agencies, media agencies, and public relations agencies all have their own pitches and programs, and many marketers are confused by it all. And because there is no clear answer, at least in some minds, clients are falling for branded offerings and catchy program names and mistaking popularity for real influence.
Minneapolis advertising agency Carmichael Lynch didn't have to look far in its new president search.
The firm named Julie Batliner, the current head of its public relations arm, as its new agency president, the company announced Tuesday. Batliner will take over a role that was formerly held by Marcus Fischer, who was promoted to chief executive last month.
Minneapolis-based ad agency Carmichael Lynch announced on Tuesday that it will elevate Julie Batliner to president.
Batliner will also continue her current role as president of the firm's sister PR business, Carmichael Lynch Relate. She will oversee leadership for both agencies.
Here are 40 reasons the communications and PR industry is ready and more than able to take center stage among the marcomms disciplines. These women come to the table with new, innovative ways of doing business and are helping define their companies as sought-after employers of the future. They are mentors for women on their teams, creating a solid foundation of leaders for years to come.
President and managing partner, Carmichael Lynch Relate