By Carmichael Lynch Relate

July 26, 2017 : Trends


Millennials are disrupting the travel industry in unexpected ways. Learn how they differ in travel habits from the generations before them —  from how they plan vacations to what they post on social — all in one nifty infographic.

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By Julie Batliner : President, Managing Partner

May 04, 2017 : Influencers, Media Relations

As influencer marketing moves from a buzzword to a standard part of a marketing plan, the battleground continues over who should own it. And, frankly, it’s getting kind of tiring.

Digital agencies, social agencies, media agencies, and public relations agencies all have their own pitches and programs, and many marketers are confused by it all. And because there is no clear answer, at least in some minds, clients are falling for branded offerings and catchy program names and mistaking popularity for real influence.

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By Spong

August 31, 2016 : Trends

In July of 2016, Spong conducted an in-depth national consumer survey to understand consumer behavior as it relates to retail and the use of technology. Below is a snapshot of our findings.

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By Spong

June 29, 2016 : Trends

The warm spring and summer months put us in the mood for love - it's what nature intended. Nature has a lot less involvement in today's dating scene however. In this FOMO we take a look at how people are increasingly trusting data and technology to help guide their love lives.

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By Spong

March 16, 2016 : Trends

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