May 05, 2017 : Agency News, Awards

MINNEAPOLIS (May 5, 2017) – Carmichael Lynch Relate was named Small Agency of the Year and honored with a SABRE Award in the “Business-to-Business Marketing” practice area category for its work with Sherwin-Williams at the 2017 North American SABRE Awards in New York City on May 2.

The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. This year’s SABRE Awards shortlist included around 300 campaigns, selected from more than 2,000 entries submitted for the annual competition. A jury including more than 40 industry leaders evaluated the entries.


May 05, 2017 : Agency News

MINNEAPOLIS (May 5, 2017) – Carmichael Lynch Relate has hired Rebecca Lunna as vice president, overseeing public relations and influencer engagement efforts for clients Arla Foods and Jack Link’s Protein Snacks.

Rebecca has vast experience creating cutting-edge brand campaigns for some of the nation’s top brands, including Caribou Coffee, Coldstone Creamery, Chipotle, Columbia Sportswear and Papa Murphy’s Pizza, among others. 


April 11, 2017 : Agency News


MINNEAPOLIS (April 11, 2017) – Creative agency Carmichael Lynch named Julie Batliner agency president today. She will continue in her role as managing partner at the agency as well as president of PR firm, Carmichael Lynch Relate.


March 27, 2017 : Agency News

MINNEAPOLIS (March 27, 2017) – Wellness-minded consumers who strive to eat better often run into a little something called reality — jobs, kids, places to go and things to do, with little time left to prepare healthier snacks that fit their lifestyle. Now, Lorissa’s Kitchen, a brand that answers this call with responsibly raised protein snacks, brings its message home in its first fully integrated brand campaign created with agency partners Carmichael Lynch and Carmichael Lynch Relate, called “Snack more, make snacks less.”

Lorissa’s Kitchen, part of the Jack Link’s family of brands, made its debut in 2016 and prides itself on giving its customers what they have always wanted: protein snacks for healthy snacking wherever they are, without the hassle and prep time needed for measuring, preparing and packing up snacks into portable containers to take with them.