Garden of Life, an innovator in organic and non-GMO nutritional products, is a leader for a reason. They travel the globe in search of the best ingredients with the cleanest supply chains. If a supply chain for an organic ingredient doesn’t exist, they create it themselves. Garden of Life isn’t the kind of company that churns out cheap products with fake ingredients. Everything they make comes real, organic whole foods. They are passionate about doing things the right way, which is why they say “no” to synthetic anything and “yes” to organic everything.
Carmichael Lynch created a national campaign for Garden of Life that tells the story of the clean ingredients they say “yes” to and the synthetic ones they say “no” to. “Yes/No” shines a light on what Garden of Life stands for and encourages consumers to hold their vitamins and supplements to a higher standard.
TV spots are airing nationally on cable and syndicated networks such as HGTV, Food Network, TLC, Bravo, ID, Hulu and Roku. The integrated campaign also includes paid digital, paid social, media integrations and public relations support.